2011 Washington D.C. Event Details
Washington D.C.
May 19, 2011
7:30 AM - 4:00 PM
From the Beltway: A Healthcare Policy Update
Policymakers are now beginning to focus on those aspects of the health reform law that received little attention over the past year - reengineering the health care delivery system, including how best to promote wellness and how to align what purchasers pay with quality outcomes. Jim Klein will present an "inside the Beltway" perspective exploring the rationale for connecting behavioral sciences and health care policy.
James A. Klein, President; American Benefits Council
The Behavioral Sciences and Healthcare: Here to Stay
"The good physician treats the disease. The great physician treats the patient."
- Sir William Osler, 1849-1919, Founding Professor of Medicine, Johns Hopkins Hospital
Larry Zarin kicks off the day with a strong case for an advanced understanding of consumer behavior... and specifically how it relates to health care. He will present an engaging argument for healthcare professionals about new consumer tools that do what financial incentives and more education alone have not been able to accomplish.
Larry Zarin, Senior Vice President, Express Scripts
Personal Savings: Intentions vs. Behavior
Why do people earnestly plan to do what's in their long-term interest, but fail to deliver when it's time to act? World-renowned behavioral economist David Laibson cracked the code on this problem, leading to the development of proven methods to significantly increase participation in personal retirement savings. Problems of dynamic self-regulation often leads to familiar behaviors like procrastination, over-eating and under-saving. Find out how to leverage the natural tendency to procrastinate and work towards more cost-effective and healthier outcomes.
David Laibson, Ph.D., Harvard College Professor and Robert I. Goldman Professor of Economics; Harvard University
Break
Don't Let Observed Behavior Fool You
When it comes to managing their health benefits, plan sponsors face a dilemma: on the one hand, the most aggressive programs are highly effective but limit member choice; on the other, passive programs enjoy high member acceptance but are only modestly effective. At the heart of this situation is the implicit assumption that plan sponsors and members are at odds. Come hear about recent findings documenting a significant gap between what patients want and how they behave, in which the underlying desires of most patients are aligned with plan sponsor goals. We'll also discuss multiple case studies showing how to close this "belief / behavior" gap, driving greater program effectiveness with high member acceptance.
Bob Nease, Ph.D., Chief Scientist; Express Scripts
Lunch
The Power of Persuasion
Want to better understand the science of social influence and how it impacts people's behavior? Understanding the psychology of how to change people's minds is key to influencing positive behavior. Whether the need is to persuade people to take their medicines, incorporate a little exercise into their daily routines, or eat a little healthier, most HR executives and healthcare providers recognize that a little extra persuasion can have a big impact. Learn how the correct application of the psychology of social influence can enhance your powers of persuasion.
Noah Goldstein, Ph.D., Assistant Professor of Human Resources and Organizational Behavior; UCLA Anderson School of Management
New Tools for Behavior Change and Employee Engagement
Employers are taking increasingly bold positions as they work to engage their employees in better health. Towers Watson will share insights on the evolutionary convergence of incentive strategies, the application of behavioral economics and the use of social media and other emerging engagement technologies based on their experiences with leading employers.
Harlan Levine, MD, National Practice Leader, Health Management, Towers Watson
An Insider's look at the Economic Scene, Healthcare and Its Effect on Business
As an advocate of behavioral economics and a former member of the current administration's cabinet, Peter Orszag was deeply involved with issues involving our national economy and healthcare spending. During his tenure, Orszag provided analysis regarding the economic effect of our nation's skyrocketing healthcare costs. His focus on behavioral economics as a tool that can be of great help in today's environment offers insight to innovative solutions with real-world applications.
Peter Orszag, PhD, Vice Chairman, Citigroup, Inc. and Former Director, Office of Management and Budget
Connecting the Dots - Conclusion
Larry Zarin, Senior Vice President, Express Scripts
Peter Orszag, PhD
Vice Chairman, Citigroup, Inc. and Former Director, Office of Management and Budget
Peter R. Orszag is Vice Chairman of Global Banking at Citigroup, Inc. Prior to joining Citigroup in January 2011, he served as a Distinguished Visiting Fellow at the Council on Foreign Relations and a Contributing Columnist at the New York Times. Peter Orszag was head of the Congressional Budget Office (CBO) for two years while George W. Bush was President before joining the Obama administration as the Director of the Office of Management and Budget. In that Cabinet-level role, he oversaw the Administration's budget policy, coordinated the implementation of major policy initiatives throughout the federal government, and reviewed federal regulatory action, among other responsibilities.
David Laibson, Ph.D.
Harvard College Professor and Robert I. Goldman Professor of Economics; Harvard University
David Laibson is a Harvard professor and a research associate at the National Bureau of Economic Research, with interest in macroeconomics, psychology and economics, neuroeconomics, and finance. His research includes groundbreaking studies on the psychological factors that cause self control problems as well as the institutional nudges that enable people to overcome self-defeating behavior.
Noah Goldstein, Ph.D.
Assistant Professor of Human Resources and Organizational Behavior; UCLA Anderson School of Management
Noah Goldstein joined the UCLA Anderson School of Management after serving on the faculty of The University of Chicago Booth School of Business. His research and writing on the topics of persuasion, conformity, and compliance have won him numerous accolades, including being on Harvard Business Review's list of "Breakthrough Ideas in 2009." He has also consulted for a number of corporate and government organizations, including Accenture, the United States Census Bureau, and the United States Forest Service. Goldstein is co-author of the New York Times bestseller "Yes!: 50 Scientifically Proven Ways to Be Persuasive."
Bob Nease, Ph.D.
Chief Scientist; Express Scripts
A nationally-recognized leader in the convergence of consumer behavior and healthcare, Bob brings a wealth of experience in medical decision making and scientific research and is responsible for advancing Express Scripts' application of the behavioral sciences to the pharmacy benefit. To this end, he closely follows emerging science around human behavior and decision making, and then works to develop tools and communications that help plan sponsors enable better health and value. Bob also leads the Consumerology Advisory Board.
James A. Klein
President; American Benefits Council
James A. Klein is President of the American Benefits Council, a trade association representing primarily Fortune 500 companies that either sponsor or administer health and retirement benefits covering more than 100 million Americans. He serves on the Association Council of the American Council for Capital Formation and the Government Liaison Committee of the International Foundation of Employee Benefits Plans, and is a private sector advisor to the U.S. government's delegation to the Pension and Insurance Committee of the Paris-based Organization for Economic Cooperation and Development.
Harlan Levine, MD
National Practice Leader, Health Management, Towers Watson
Dr. Levine has more than 15 years of experience providing clinical health management, consultative services and program implementation support. His health management expertise includes medical management, disease management, wellness and health promotion. Prior to joining Towers Watson, Dr. Levine worked for several national health care organizations in a variety of leadership roles, including CEO of a disease management and health care technology subsidiary of a world-leading pharmaceutical company, and chief medical officer at a leading consumer health services company delivering wellness, care management and consumer decision support. He earned an A.B., cum laude, in biology from Harvard College and an M.D. from the University of California, San Francisco. He is board certified in Internal Medicine.
Larry Zarin
Senior Vice President, Express Scripts
Larry Zarin is responsible for overall management of the Express Scripts brand. Under Larry's leadership, Express Scripts has embraced the application of the behavioral sciences to the pharmacy benefit, which incorporates behavioral economics and affiliated disciplines to achieve better health and financial outcomes. Prior to joining Express Scripts in 1996, Larry headed a consulting firm and worked for a number of Fortune 500 companies.
Meeting Location - The Ronald Reagan Building and International Trade Center
The Ronald Reagan Building and International Trade Center is located on historic Pennsylvania Avenue in the heart of Washington, DC, within walking distance of the White House, the Capitol, Smithsonian Museums, many of Washington, DC's hotels and other prominent businesses, historical sites and cultural organizations.
Map
Meeting Room: Pavilion Room (Second Floor)
1300 Pennsylvania Ave.
Washington D.C. 20004
Parking
Daily parking is available in an underground parking garage for $20.00 per day. Access is available via 13th Street (off Pennsylvania Avenue) and via two entrances on 14th Street. Guests and attendees should allow extra time for parking, as all guests will need to have a photo ID and vehicles will be screened upon entry. You may also take the Metro (Blue or Orange lines) to the "Federal Triangle" stop.
Conference Hotel
Hyatt Regency Washington on Capitol Hill
400 New Jersey Avenue, NW
Washington D.C. 20001
Phone: 202.737.1234 or 800.233.1234
www.hyattregencywashington.com
The hotel rate is $299 per room per night plus 14.5% tax (single occupancy). When calling the hotel for reservations, please ask for the Ignite room rate. The deadline for making reservations at the Hyatt is April 28, 2011. We have a limited number of rooms available at the Hyatt, and they will be assigned on a first-come first-serve basis. After April 28, the Ignite room rate may not be available.
For a list of other hotels in close proximity to the International Trade Center please click this link http://www.itcdc.com/hotels.php
Airports
Ronald Reagan Washington National Airport (DCA) is located four miles south of the central business district. Dulles International Airport (IAD) is 27 miles away. Baltimore-Washington International Airport (BWI) is 32 miles away.
Consumerology
The advanced application of the behavioral sciences
Visit Consumerology.com to learn more about the science behind the solutions and how you can eliminate wasteful spending while improving the health of your people and your organization.
> Visit Consumerology.com
